BRANDING
Copy, voice, stories, and beyond.
Featured project: Elevance Health Innovation team brand concept
I partnered with Creative Director/Art Director Anu Agarwal to conceptualize and launch a unique internal brand identity for the Elevance Health Innovation team.
Our concept, Intersections, emphasized collaboration and aligned to overall Elevance Health branding while differentiating our team as a catalyst for impact within the company. The multi-channel internal campaign included presentations to C-suite and VP-level leadership, intranet updates, and a promotional video.
Our concept, Intersections, emphasized collaboration and aligned to overall Elevance Health branding while differentiating our team as a catalyst for impact within the company. The multi-channel internal campaign included presentations to C-suite and VP-level leadership, intranet updates, and a promotional video.
More brand storytelling
Pega brand positioning
Updated homepage on Pega.com
As associate creative director at Pega, I worked with senior marketing leaders on a verbal and visual repositioning of the entire company. I wrote a new brand narrative manifesto that united 6,000+ employees worldwide around a single mission and story. The narrative served as a North Star for everything from updated web pages to the Pegasystems GO! brand campaign. See examples below.
Winner, 2021 MUSE Creative Platinum Award for brand identity.
Below: Pega's first TV commercial, featuring a 30-second script I wrote based on our new brand story. Produced by our in-house team.
Winner, 2021 MUSE Creative Platinum Award for brand identity.
Below: Pega's first TV commercial, featuring a 30-second script I wrote based on our new brand story. Produced by our in-house team.
Sample brand-level out of home ads. Art direction: Jenna Cascio
Copy and design updates to four core pages on Pega.com. Art direction: Yaoming Hao
Avant Garde Home brand identity
Avant Garde Home is a woman-owned interior design studio with a fast-growing social media following. I worked with the founder as a creative consultant to articulate her brand story for the first time.
I developed a full brand storytelling package, including a tagline, mission statement, bio, and more, now posted on Avant Garde's website and social profiles..
I developed a full brand storytelling package, including a tagline, mission statement, bio, and more, now posted on Avant Garde's website and social profiles..