PEGASYSTEMS
I'm currently Lead Copywriter at the software company Pegasystems, where I manage and mentor a team of copywriters while serving as a hands-on writer and creative contributor.
Sample project: Pega Infinity™ launch

The brief: Create compelling, exciting, on-brand copy for the launch of Pega Infinity™ – the biggest product announcement in Pega’s 35-year history – at PegaWorld, the company’s flagship conference in Las Vegas.
The challenge: Pega Infinity™ isn’t one product, but a portfolio of software that unifies Pega’s existing applications with various new features. The copy had to do a lot of heavy lifting, conveying both newness and boldness well as tying it all together in one cohesive story.
The result: Working closely with Pega’s CTO and product marketing team, I wrote a manifesto that told the story of Pega Infinity™ in a photo-driven wall installation at PegaWorld. Other on-site materials included everything from banners and signs to augmented reality stories highlighting the new capabilities. I also wrote a Pega Infinity™ web page that clearly explains the portfolio; in the weeks after the launch, the page had exceedingly high engagement, with impressively low bounce rate (10%) and much higher than average time on page (4:30).
The challenge: Pega Infinity™ isn’t one product, but a portfolio of software that unifies Pega’s existing applications with various new features. The copy had to do a lot of heavy lifting, conveying both newness and boldness well as tying it all together in one cohesive story.
The result: Working closely with Pega’s CTO and product marketing team, I wrote a manifesto that told the story of Pega Infinity™ in a photo-driven wall installation at PegaWorld. Other on-site materials included everything from banners and signs to augmented reality stories highlighting the new capabilities. I also wrote a Pega Infinity™ web page that clearly explains the portfolio; in the weeks after the launch, the page had exceedingly high engagement, with impressively low bounce rate (10%) and much higher than average time on page (4:30).
Sample project: Pegasystems corporate fact sheet

The brief: Update Pegasystems' corporate fact sheet – an important piece of collateral shared widely at events, sent to all new employees, and highlighted online.
The challenge: The previous version of the fact sheet didn't reflect Pega's new (as of 2017), punchier, more active brand voice. With dense paragraphs of copy and more than 100 different client organizations in one long list, it was wordy and didn't convey a clear picture of the company at a glance.
The result: I worked with a graphic designer and Pega's creative director to completely overhaul the fact sheet visually and verbally, with new infographic-style sections, bolder headlines, and tighter copy throughout. The result was a flagship piece showcasing our new brand to the world. Download the latest version (PDF) here.
The challenge: The previous version of the fact sheet didn't reflect Pega's new (as of 2017), punchier, more active brand voice. With dense paragraphs of copy and more than 100 different client organizations in one long list, it was wordy and didn't convey a clear picture of the company at a glance.
The result: I worked with a graphic designer and Pega's creative director to completely overhaul the fact sheet visually and verbally, with new infographic-style sections, bolder headlines, and tighter copy throughout. The result was a flagship piece showcasing our new brand to the world. Download the latest version (PDF) here.
Sample project: Dreamforce integrated ad campaign

The brief: Create attention-getting ads for OOH and digital placements targeting attendees of Dreamforce, the giant annual conference held by Pega competitor Salesforce.
The challenge: Compared to Salesforce's massive event and budget, Pega is relatively small – so how could we stand out and convey our message in just a few words?
The result: Working on a very tight turnaround, Creative Director Jonathan Lee and I conceptualized a series of direct, bold, copy-driven ads that played off Salesforce's recognizable products (like the "trailhead" learning modules and Einstein the AI) and hinted at the ways Pega is different and better. The ads drew positive attention from several top companies attending Dreamforce and led to a significant spike in traffic to Pega's website during the conference. See more of the campaign here.
The challenge: Compared to Salesforce's massive event and budget, Pega is relatively small – so how could we stand out and convey our message in just a few words?
The result: Working on a very tight turnaround, Creative Director Jonathan Lee and I conceptualized a series of direct, bold, copy-driven ads that played off Salesforce's recognizable products (like the "trailhead" learning modules and Einstein the AI) and hinted at the ways Pega is different and better. The ads drew positive attention from several top companies attending Dreamforce and led to a significant spike in traffic to Pega's website during the conference. See more of the campaign here.